The need to sensitise motorists in the Kumasi Metropolis and its environs to comply with road traffic regulations, and thereby reduce the spate of accidents, received a boost when KEK Insurance Brokers introduced a video on driving and road signs, which has been composed in the Akan language over the weekend.
The video, which was sponsored by KEK Insurers Brokers and produced by Spectral Image,- a Kumasi-based audio-visual production company, attracted a large number of people from the transport industry in the Kumasi Metropolis.
The production of the road traffic regulations and road signs in the Akan language is also to enable leaner drivers to appreciate driving regulations and road signs in a language they understand better.
It is also to enhance their understanding of insurance policies in a better way in order to reduce problems associated with the processing of insurance claims.
In an address , the area representative of KEK Insurance Brokers, Mr Charles Benin, said sponsoring the production of the road traffic regulation in the Akan language was part of their social responsibilities.
He expressed concern about the spate of accidents in the Ashanti Region in particular, and the country in general and their effect on society.
He pointed out that the number of innocent passengers and pedestrians who lost their lives through vehicular accidents was assuming alarming dimensions, and therefore, urged all stakeholders to join hands to sensitise drivers to be circumspect on the road to make travelling more comfortable.
“ We are not only doing this to meet our social responsibilities, but also we have reflected soberly on the high rate of motor accidents on our roads and the precious human resources that are lost in such fatalities, as well as the injuries and the huge financial losses such situations bring to bear on the country’s economy and development,” Mr Benin stressed.
He expressed the hope that, “ the introduction of the audio-visual study material will not be restricted to only learners and unlettered drivers, but everybody who drives or uses a road irrespective of their academic backgrounds, especially school children, pedestrians and passengers”.
In his address, the Regional DVLA Manager, Mr Noah Tetteh Matey, commended the producers of the audio-visual road signs in Akan language for their sense of initiative and commitment.
He said the innovation would go a long way to complement the activities of the DVLA to reduce the carnage on the road.
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